Direct Marketing Print

Delivering Value with Direct Mail

Insights

Direct Mail’s Incredible Resurgence

Consumers are inundated with digital messaging each day. Help your customers cut through the clutter with printed direct mail that delivers results.
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Can Inkjet Do Direct Mail?

There’s a perception that inkjet can’t achieve the image quality necessary for direct mail. Fact or fiction?
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1:1 Loyalty Campaign Drives 303% ROI

See how Clinique used a direct marketing campaign to increase retention and loyalty amongst their top customers
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Featured Technology

Xerox® Baltoro™ HF Inkjet Press

Ideal for Direct Marketing, Books, Manuals, and Transactional Applications

Enables new application opportunities on a range of offset coated media including gloss, with the optional Color Accelerator Module with High Fusion Ink
Best-in-class total cost of ownership powered by Automated Intelligence
High Fusion print engine with Xerox High Fusion W-Series Inkjet Heads provides true high definition 1200 x 1200 dpi resolution
Modular, scalable platform for maximum investment protection

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Xerox® Versant® 280 Press

Ideal for Direct Marketing, Marketing Collateral (business cards, envelopes, brochures, etc.) and Photo Publishing.

All Stocks Rated Speed (ASRS) option to print 25% faster on every stock up to 400 gsm
Take automation to the extreme with click-simple automated colour quality with an inline Spectrophotometer and ASRS speed with the Performance Package (PP) option
Get noticed with the Xerox® Adaptive CMYK+ Kit: Vivid and Fluorescent Speciality Toners add gold, silver, white, clear, or fluorescent cyan, fluorescent magenta and fluorescent yellow to your applications

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