Direct Marketing

If the ultimate objective of any marketing effort is to motivate action, then printed direct mail is the gold standard.

With innovations in print technologies, workflow automation and personalisation, marketers are re-embracing direct mail as a way to achieve more relevant, customised communications that deliver revenue and ROI.

Delivering Value with Direct Mail

Insights

Direct Mail’s Incredible Resurgence

Consumers are inundated with digital messaging each day. Help your customers cut through the clutter with printed direct mail that delivers results.
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Can Inkjet Do Direct Mail?

There’s a perception that inkjet can’t achieve the image quality necessary for direct mail. Fact or fiction?
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1:1 Loyalty Campaign Drives 303% ROI

See how Clinique used a direct marketing campaign to increase retention and loyalty amongst their top customers
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Featured Technology

Xerox® Baltoro™ HF Inkjet Press

Ideal for Direct Marketing, Books, Manuals, and Transactional Applications

Enables new application opportunities on a range of offset coated media including gloss, with the optional Color Accelerator Module with High Fusion Ink
Best-in-class total cost of ownership powered by Automated Intelligence
High Fusion print engine with Xerox High Fusion W-Series Inkjet Heads provides true high definition 1200 x 1200 dpi resolution
Modular, scalable platform for maximum investment protection

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