Transactional Marketing

Essential customer communications, such as statements and bills, can be the most successful — and cost-effective — way to deliver marketing messages and increase revenue.

With today’s innovations in technology, workflow automation and personalisation — print providers can easily transform the white space on transactional documents into highly effective marketing vehicles that up-sell and cross-sell to existing customers.

Insights

Profit from Transactional Marketing

Help your clients deliver additional revenue by turning simple bills and statements into highly effective marketing vehicles.
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Inside the UK's First White Paper Facility

Capita delivers highly personalised transactional communications in a unique automated white paper solution with inkjet presses.
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Death of Printed Bills and Statements: Highly Exaggerated?

The latest on the print versus paperless debate.
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Xerox Impika Evolution Success Story: Data One

Featured Technology

Xerox® Trivor™ 2400 HD Color Inkjet Press

Ideal for Catalogues, Direct Mail, Publishing and Transactional applications

Optimise attributes on a job-by-job basis with choices of resolution, drop sizes, and speed
Up to 200 metres per minute monochrome / up to 168 metres per minute colour
Resolution: 360x600 dpi, 600x600 dpi, 1200x600 dpi
Upgradeable from monochrome to colour, onsite
Highly productive and robust solution in a small footprint

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Xerox® Rialto™ 900 MP Inkjet Press

Ideal for Book Publishing, Direct Marketing and Transactional applications.

Up to 64 meters per minute
Single pass duplex printing
Resolution: 600 x 600 dpi x 2-bit
Visual Resolution: 1000 x 1000 dpi
Recommended monthly volume: 1.5M – 7.5M impressions

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Featured Workflow Solutions

Xerox® FreeFlow® Variable Information Suite

High speed personalisation solutions without limits.

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Xerox® FreeFlow® Core

Streamline. Seamless. Simple. On-premise or in the Cloud.

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