Skip to main contentClick to view our Accessibility Statement or contact us with accessibility-related questions.
Retro black and white photo of a woman making copies

Xerox Invented Laser Printers

Celebrating 40 years of Xerox laser printers.

Forty years ago, Xerox introduced our first commercial laser printer, called the Xerox 9700. We demonstrated this groundbreaking technology at the 1977 National Computer Conference in Dallas, Texas. That was the world’s first introduction to what is now a fixture of offices everywhere.

The Xerox 9700 sparked a new era in printing, and users were quick to take advantage of its capabilities. The printer made it possible for data processing centers to produce fonts, graphics and logos on cut-sheet paper at speeds of up to 120 pages per minute. Since then, laser printing has evolved to become today’s business standard for convenience and quality. We continue pushing the boundaries of laser printing with technologies such as our newest Xerox® ConnectKey®-enabled workplace assistants.

Xerox Laser Printers

Laser printers are best known for their fast speed, high reliability and impressive print quality. These attributes make laser printers the most popular class of office printers. Laser printers are a good option for those printing a few hundred pages per month, as well as for high-volume environments printing thousands.

Types of Laser Printers

Office monochrome laser printers, also known as black-and-white laser printers, are cost effective and ideal for printing text-heavy documents quickly. Office color laser printers give customers the opportunity to print more of their business-critical marketing materials and other documents in-house, at resolutions up to 2400 dpi, without sacrificing speed. While most Xerox office laser printers support letter-legal/A4 sized paper, some can print 11"x17" tabloid sized sheets of paper, or even custom sizes. Many Xerox office laser printers let you add finishing options, such as stapling and hole-punching.

Office laser printers with Wi-Fi connectivity let you print from anywhere. Our newest ConnectKey® technology-enabled laser printers offer robust support for mobile printing, cloud connectivity, security and cost control. Xerox laser printers with a color touchscreen interface are especially easy to use.

Xerox® Production Printers and Digital Presses take laser printer technology to a new level, combining vibrant print quality with high-speed productivity. Sheet-fed production laser printers are ideal for graphic communications and commercial print providers’ high-volume printing applications, including publishing, transactional-promotional printing, direct mail, print-on-demand, short runs, packaging, photo publishing and marketing collateral.

We Invented Laser Printing

We know laser printing best because we invented it. Specifically, Gary Starkweather invented the laser printer in 1969 at the Xerox research lab in Webster, New York. Soon after, he transferred to Xerox Palo Alto Research Center (PARC) and developed a prototype for the Xerox 9700: our company’s first laser printer, which came to market in 1978. Starkweather’s invention spawned the entire laser printing industry, which is still core to Xerox’s success.

The laser printing process works by using a laser beam to project an image onto an electrically charged, rotating drum. Photoconductivity allows the charged electrons to fall away from the areas exposed to light. Powdered toner particles are electrostatically attracted to the charged areas that haven’t been laser-beamed. The drum then transfers the toner/image onto paper through direct contact. Finally, intense heat fuses the toner/image onto the paper.

What’s the best laser printer for your business?

Check out the different Xerox laser printer families to see which one is the best fit for your workgroup’s size and needs.


Xerox® VersaLink® laser printers and multifunction laser printers are Xerox® ConnectKey® Technology-enabled. They offer easy, instant cloud and mobile connectivity, and 5- or 7-inch capacitive color touchscreens that provide unparalleled ease-of-use. VersaLink laser printers feature our holistic approach to security that provides comprehensive device and data protection, and work well right out of the box — with little or no IT support required. VersaLink laser printers and multifunction laser printers are ideal for small workgroups in any office environment, from SMB to enterprise.


Xerox® AltaLink® multifunction laser printers are ConnectKey technology-enabled, high-volume devices with scalability, power and security for large workgroups.


The Phaser® brand has been around for decades, and is now synonymous with high-quality laser printing. Xerox® Phaser® monochrome and color laser printers range from entry-level models with compact footprints for small spaces and small work teams, up to high-volume models with fast print speeds for midsized work teams.


Xerox® WorkCentre® multifunction laser printers come in color and monochrome models, and in a variety of configurations. They offer true multitasking for busy offices that want to copy, print, scan, fax and email with ease. WorkCentre multifunction laser printers range from entry-level models with economical price points, up to powerful workhorses with high duty cycles and fast print speeds.

Explore our full range of laser printers

Xerox Innovation

See how some of the brightest minds on the planet gather at our worldwide research centers to improve the future of work.

Related Articles

  • Woman changing Xerox printer toner

    How to Check Your Printer Toner Level – 5 Easy Ways

    Running out of toner slows down productivity for the whole office. Here are 5 simple methods to check the toner level on your Xerox printer.

  • Man sitting at a desking looking at a laptop.

    Xerox Awarded BLI Smart Workplace Solutions Line of the Year

    Buyers Lab (BLI) awarded Xerox with Smart Workplace Solutions Line of the Year Award 6 years in a row. See how we can help you meet the challenges of hybrid work.

  • Two women operating a printer

    Troubleshooting Printer Problems

    Get the most out of your Xerox printer or multifunction printer (MFP) with these simple solutions to common printer problems. Find tutorials and DIY fixes to improve print quality and more.

  • Woman holding blue toner cartridge

    Why cheap toner is a false economy

    Don’t be fooled by its price tag

  • Two men looking at a computer screen

    Three tips to make printing more secure

    Keep data confidential when printing, scanning and sharing. Here are 3 tips for secure printing on your Xerox printer.

  • Doctor examining a child

    French Non-Profit Association Case Study

    See how Xerox helped boost productivity and accessibility for one of France's most significant non-profit organizations with the help of our Managed Print Services and Workflow Central Platform.