Clinique Clicks with Top Customers
A colorful customer connection helped improve Clinique’s direct marketing response rate by 47%.
When the cosmetic company wanted to engage its top 2,000 customers in Malaysia, Clinique turned to GHC Media, who created a personalized direct marketing campaign using XMPie technology.
The campaign—a personalized calendar that customers could redeem at a Clinique location—made products available for purchase at point of collection. The results? Higher response rates, greater ROI, more cosmetic sales, and happy customers.
BLI Reviews Xerox Versant Digital Presses
Buyers Laboratory reviewed our Versant presses and found them highly productive with remarkable consistency. Read the summary and get the full reports.