Ramp up to triggered direct mail and take personalisation to new heights.
Today, retailers and brands must connect with customers in meaningful ways. Triggered direct mail helps marketers become clutter busters by using data to create personalised communications based on previous actions.
Innovations in inkjet production technology, workflow automation and personalisation software make it easier than ever to drive additional revenue through triggered direct mail.
Key Stats and Opportunities
Triggered direct mail may have a higher cost than some digital channels, but it’s worth it. It’s a familiar and easy way to drive action and growth.
With innovations in print technologies, workflow automation and personalization, marketers are re-embracing direct mail.
Xerox® Baltoro® HF Inkjet Press
XMPie® Personalized Communications
The leading technology for engaging your audiences with personalised, relevant communications across print and digital media touchpoints.
Xerox® Triggered Direct Mail Solution
Triggered Direct Mail achieves a superb customer experience, with high levels of personalisation, unified communications, that are customised with the right message must be delivered using the right communication channel at the right time. Xerox Triggered Direct Mail Solution enables this communication model.
DMA Response Rate Report 2017, Direct Marketing Association, 2017
Evergage, 2017 Trends in Personalization
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