The 2021 Channel Chiefs are prominent leaders who have influenced the IT channel with cutting-edge strategies, programs and partnerships. All honorees are selected by CRN’s editorial staff based on their dedication, industry prestige, and exceptional accomplishments as channel advocates.
“CRN’s 2021 Channel Chiefs list includes the industry’s biggest channel evangelists, a group of individuals who work tirelessly on behalf of their partners and drive growth through the development of strong partner programs and innovative business strategies that help bring business-critical solutions to market,” said Blaine Raddon, CEO of The Channel Company.
In a year that challenged companies and partners alike in unprecedented ways, Collins Smee and her channel team worked quickly to accurately assess the shift in customer needs and adapt to new market demands for work-from-anywhere capability, including sharing, collaboration and storage.
That fast pivot included introducing programs specifically designed to support partners as they shifted, including 60-day trials of a cloud-hosted content management system, a new virtual demo platform, and an updated Partner Portal with relevant tools and best practices around productivity and returning to work safely. The team also introduced social media and demand generation tools partners could immediately use to reach customers.