Clinique Clicks with Top Customers
A colorful customer connection helped improve Clinique’s direct marketing response rate by 47%.
When the cosmetic company wanted to engage its top 2,000 customers in Malaysia, Clinique turned to GHC Media, who created a personalized direct marketing campaign using XMPie technology.
The campaign—a personalized calendar that customers could redeem at a Clinique location—made products available for purchase at point of collection. The results? Higher response rates, greater ROI, more cosmetic sales, and happy customers.
How Technology Helps ZoxxBox Grow as a Business by Creating Packaging That’s Both Personalised and Sustainable
By using technology to offer customer personalisation at scale, while using efficient and sustainable production practices, Zoxxbox has established itself as an innovator that has been able to expand into new areas while maintaining a lean staff.
A pandemic printing upgrade produced gold for UC Davis
UC Davis increased print speed, boosted productivity and added clear and gold inks to their capabilities by upgrading to Xerox Iridesse digital production printing presses.