Case Study: Print Graphics Scholarship Fdn

Case Study: Print Graphics Scholarship Fdn's Flashy Directory

The Print & Graphics Scholarship Foundation (PGSF) has produced a directory listing many of the educational institutions across the US that offer degrees in graphic communications or printing.This directory helps students find ways to continue their education in the print industry. While useful, the finished piece did little to inspire students. The toner-based press on which it was previously produced restricted the size, color and overall appeal of the book—not ideal for a piece targeting aspiring print pros. PGSF teamed up with Xerox to transform the book from a simple directory to a full-on marketing piece that would reflect the creativity and innovation the print industry is all about.

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