• Meet the Xerox Iridesse Colourful Heroes

Meet the Xerox® Iridesse™ Colourful Heroes

Real-World Feedback on the Xerox® Iridesse™ Production Press

Six colours in a single pass. Specialty Enhancements. Spot-on Registration.

The Xerox® Iridesse™ Production Press offers all the hallmarks of a digital press — personalisation, economical short runs, spot-on registration and agile production — enhanced by new, high-value, inline capabilities. These capabilities allow you to combine stunning, four-colour imagery with up to two Speciality Dry Inks in a single pass. When our customers talk about their love for their Iridesse, these advancements come up time and again. Here’s what customers have to say:

Pushing the Boundaries with the Iridesse Press

"We are proud to be the first higher education institution in Canada to showcase the Xerox Iridesse. The Iridesse has presented us with the opportunity to push the boundaries to enhance our print capabilities, as well as the quality and types of printing we can support the campus community with, and naturally fits into our culture of innovation and entrepreneurship. This enables us to support the academic mission of the university, which contributes overall to enhancing the University of Waterloo’s reputation globally."

Randy Dauphin
Assosiate Director - Operations Strategic Initiatives
University of Waterloo - Print + Retail Solutions (Waterloo, Ontario)

Helping Our Customers Stand Out

"Besides the gamut extension colours on iGen 5, we now offer Xerox Iridesse with Gold, Silver, White and Clear ink. The colour gamut, longer sheet sizes and extra colours help our customers to stand out from the competition with top quality short run or personalised brochures, leaflets and high quality photobooks."

Jeroen van Druenen
Jubels BV (Amsterdam, The Netherlands)

Jubels Iridesse Press

Standing out from the crowd

"Two years ago DLS Creative chose to invest in the Iridesse Production Press so that we could offer print capabilities that made us unique in the digital print industry. As a team of all females, all with graphic design backgrounds, we really wanted to dive in deep when it came to the print process and understand how to design show-stopping, unique print pieces that would wow our clients time and time again. By adding clear, silver, gold and metallic inks to our portfolio, to being able to print variable data directly onto mail pieces to being able to produce full bleed brochures, the Iridesse truly has been a game changer efficiency of our digital print company.
We wanted a press that would make us stand out from the crowd of other Delaware printers, open up our pricing to make us more competitive and also offer superior print quality and the Iridesse has proven to do all of those things."

Rebecca Lennon
Marketing Executive

DLS Creative (Wilmington, DE)


Xerox customers standing around printer.

Print samples from DLS Creative.

Fantastic Print Quality

"We are continually looking to improve our service to our customers. The Iridesse provides increased productivity with fantastic print quality – calibration, registration and accuracy. The silver and clear toners as well as long sheet media provides that extra bit of bling that people are looking for, but at a cost-effective price. Our design team is now enjoying the exciting opportunities of utilising new paper stock and using the specialty toners, creating incredible printed results."

Amanda Gallacher
Print Services Manager

University of Bristol (Bristol, London)

University of Bristol with their Iridesse

Stunning image quality.

“We've had a long relationship with Xerox and they have become our trusted partner in providing technological advances to our business. We are delighted with the stunning image quality and enhancements using silver, gold and clear dry inks, which puts us ahead of the game.”

Lee Jordan, Sales Director
Hickling & Squires (Nottinghamshire, U.K.)

Hickling & Squires

Great return on investment.

“Recommended by our trusted Xerox supplier First Copy, the Iridesse is a big game changer, printing 6 colours in one pass. We can offer more complex printing as standard — with greater productivity and image quality. It’s a great addition to production with a greater return on investment. Silver, gold and clear are perfect to upsell on any order."

Steve Shedden, Owner
Ivory Graphics (Cambridgeshire, UK)

Ivory Graphics

We’ve had fantastic results.

“The Iridesse is at the forefront of the digital market and we’ve had fantastic results using the embellishments. In addition, the toner base is great, the registration is spot-on, the inline booklet making with crease and three-knife cut — and the fact we can duplex a nice, uncoated 400gsm — are some of the many benefits that have helped our business grow and generate new sales.”

Glen Robins, Managing Director
Instant Print West One (London, U.K.)

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Instant Print West One

Top quality printing

“The Iridesse offers everything we need from a modern press, top quality printing with some great effects using metallic and clear inks, exceptional full colour quality printing and the speed that we need to complete multiple jobs a day. We are in a good position moving forward to continue to grow as a successful digital printer.”

Dave Dixon, Operations and Marketing
Minuteman Press Bath (Somerset, England)

Dave Dixon of Minuteman Press Bath standing next to an Iridesse Production Press.

It’s a no brainer.

“The decision to move to the Iridesse was a no brainer — we could see the potential and real benefits we can now offer to our customers having the 5th and 6th colours Gold and Silver. When you combine this with improved speed, quality and the extra finishes that are now possible we can see an overall increase in throughput in the whole digital department.”

Peter Cunningham & Margo Quinn, Managers
Standard Printers (Galway, Ireland)

Standard Printers employees standing next to an Iridesse Production Press

Game Changer

"The Iridesse in printing terms is the top of its class. It’s a game changer, as it will allow us to offer a wide variety of print applications. This will give our new and existing customers exciting options with creative papers and embellishments in a cost efficient way, which was very difficult to offer previously."

Aaron Klewchuk, Director
Bally Print (Northern Ireland)

Aaron Klewchuk, Director of Bally Print stands next to a Xerox Press

Drives Innovation

"The Iridesse was the obvious choice as the next addition to our digital offering. We saw it as an opportunity to open new market places with the addition of the metallics and clear procesess. We wanted a reliable machine that could complement our drive for constant improvement and innovation."

Marcus Bowen, Sales & Marketing Director
LGDavis (Birmingham, England)

Marcus Owen, Marketing Director of LGDavis stands next to Xerox Press

This Press Makes Me Want to Go to Work Tomorrow

“I have a passion for printing and I never thought that there was anything but litho, but Xerox has proved me so wrong. My clients just love what we deliver. Truly, we have never received as many compliments on our work than we have from our work on the Iridesse. Not only is the registration dead on, but the colors are so vibrant, you can almost touch them.

There is printing, and there is the art of printing — and Xerox has delivered both with the Iridesse.

Simply put, this press makes me want to go to work tomorrow.”

Dennis Beck, Owner
Minuteman Press (North Palm Beach, Florida)

Dennis Beck with Iridesse

Iridesse is the flagship of my company.

"I love printing as much as I can in my life. What the Iridesse has to offer impresses me. The quality of the Iridesse enables me to switch flexibly between offset and digital printing. With the help of Iridesse I can expand my existing customer relationships and win new customers."

Christian Haas, Owner
Offsetdruck Haas (Pettendorf-Kneiting, Germany)

Iridesse Colorful Hero German

The perfect fit.

“We’ve been trying to find a way to differentiate ourselves in the market for quite some time, and the Iridesse was our solution. With amazing print quality and registration, higher print availability and colour accuracy from job to job, we knew this would be the perfect fit.”

Carlos Cunha, Partner
Simões & Gaspar (Carregado, Portugal)

Simões & Gaspar

Opening new channels of creative design

“The new Iridesse has opened new channels of creative design in our printed materials with the use of the metallic toners.”

Curtis Ebdon, Senior Director, Design and Digital Print
Fairfield University (Fairfield, CT)

guy in hat in front of printer

Technology Leaders

“Being the first to install the Xerox® Iridesse™ Production Press in Canada, we are now technology leaders. This new press is going to open up opportunities that we previously never imagined including packaging, metallic and clear inks while positioning our company as the preeminent digital trade printer in the Winnipeg area.”

Bhadresh Bhatt, Founder & President
PrintPro (Winnipeg, MB)

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PrintPro Canada team with Iridesse digital press

Possibilities like no other press.

“We are the pioneers on the market and we love to promote the possibilities of Iridesse. This press gives possibilities like no other digital printer on the market. People are used to CMYK, not CMYK+, and we are about to change that!”

Wojciech Pawlowski, Owner
Badge4u (Jaworzno, Poland)

Wojciech Pawlowski, Owner of Badge4u, standing next to an Iridesse Production Press

Leaders in our market

“We want to be at the forefront of technology and innovation, by being the leaders in our market. With the addition of the Iridesse and Brenva presses we have expanded the offerings to our clients.”
B.J. Chandler, Owner
Mountain View Printing (Alberta, Canada)

Mountain View Printing

Keeping our market leadership

“Our printing house was the first in Hungary to purchase the new Iridesse Production Press as it offers unique services which can help us to keep our market leader position. This includes metallic silver, gold and clear applications in one printing pass, which were difficult to produce formerly, giving us the opportunity to provide unique solutions quickly and at competitive prices.”

István Veres, Manager
Digital Press (Budapest, Hungary)

Man with his iridesse printer

Opening our scope

“As the largest digital production facility in the region, at Atlas we felt that the Iridesse would further open our scope in the high end market by allowing metallic underlays with CMYK and complement the iGen 4 and iGen 5. It would allow us to create spot embellishment effects and patterns at a far more cost effective rate for short runs which was not possible before.”

Amit Radia, CEO
Atlas Printing Press (Dubai, United Arab Emirates)

Amit Radia, CEO of Atlas Printing Press, standing next to an Iridesse Production Press.

Putting us ahead

“The Iridesse has opened up a new dimension in print capabilities that has changed the way we approach design. The gamut of our product offering has been widened significantly for our customers who are always hungry for something new, putting us ahead of other printers in this very competitive industry.”

Lisa Saville, Owner
Hot Ink (Cape Town, Western Cape, South Africa)

Hot Ink Colourful hero

Standing out

“We always aim to be number 1, this is why we decided to install a digital press with features previously unavailable on the market. With the Xerox Iridesse Production Press we have a much wider range of visual effects available for our clients. They can really stand out now on this highly competitive market with creativity and minimal costs!”

Natalya Rukina, General Manager
Digital Technologies (Moscow, Russia)

woman standing next to printer

Opens a Wide Range of Business

"With the Iridesse Digital Press, we have managed to open a wide range of business in a sector that has not been digitally treated so far, screen printing, thanks to printing on PVC and vinyl materials (both opaque and transparent). It allows us to do special effects and iridescent colours on both paper and on this type of material, with the right mix of silver, gold, white and clear along with the classic CMYK. The clear ink also allows for dimensional and textured printing."

Rafael Velasco, Graphic Arts Coach and Sales Manager
IVEL COLOR (Barcelona, Spain)

photo of Rafael Velasco Graphic Arts Coach and Sales Manager, IVEL COLOR

Iridesse is a game changer

"The Iridesse is a real game changer in the field of printing, due to both its quality and its ability to create outstanding effects. The results will satisfy even the most demanding customers."

Antonis Kollias, Owner
NEXT S.A. (Nea Ionia, Greece)

Next SA

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