Transactional Marketing
Essential customer communications, such as statements and bills, can be the most successful — and cost-effective — way to deliver marketing messages and increase revenue.
With today’s innovations in technology, workflow automation and personalisation — print providers can easily transform the white space on transactional documents into highly effective marketing vehicles that up-sell and cross-sell to existing customers.
Insights
Profit from Transactional Marketing
Help your clients deliver additional revenue by turning simple bills and statements into highly effective marketing vehicles.
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Inside the UK's First White Paper Facility
Capita delivers highly personalised transactional communications in a unique automated white paper solution with inkjet presses.
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Death of Printed Bills and Statements: Highly Exaggerated?
The latest on the print versus paperless debate.
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