A bold, practical approach to customer communications
Customer experience (CX) is the hot topic in marketing. It’s the most important factor in differentiation – and it’s the key to driving loyalty.
But, while lots of enterprises say they’re serious about doing CX better, too few are properly committed to solving the dozens of customer communications issues that add up to bad customer experiences.
That’s because “customer communications” is a huge topic. It affects so many different aspects of your business, it can be hard to know where to start. But if you want to build a leaner operation that has a reputation for great CX, it’s a challenge you need to face up to now.
That’s what this guide is all about: a new way to think about customer communications, and the practical steps you need to take to implement this innovative thinking.