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XMPie® Multichannel Solutions

Extend your reach far beyond print. Plan, automate, deliver, and track your multichannel campaigns.


XMPie, the leading provider of software for cross-media, variable data one-to-one marketing, offers multichannel marketing solutions to help businesses create, manage, automate and track highly effective direct marketing and cross-media marketing campaigns — without having to tradeoff media capabilities, presentation or design.

The latest Web technologies are supported with XMPie's Open XM technology so that state-of-the-art digital content can holistically coexist with variable print designs. XMPie multichannel solutions integrate both variable data print and digital media personalisation.

  • PersonalEffect® eMedia Cloud with Open XM technology is a subscription-based hosted solution for delivering cross-media campaigns.

  • PersonalEffect® TransMedia is an all-in-one multichannel solution for creating and launching integrated, personalised campaigns across every channel, including print, web, e-mail and mobile.

  • PersonalEffect® TransMedia Pro boosts the power of PersonalEffect TransMedia by leveraging the Adobe® InDesign® Composition Engine in addition to XMPie's own composition engine.

  • PersonalEffect® Print Pro is a turn-key, server-based solution for designing and processing high volumes of personalised variable data print documents that leverages Adobe InDesign's advanced design features and the Adobe InDesign Composition Engine.

  • Enterprise Cross Media is a customisable platform for companies that require enterprise-grade cross media marketing tools when creating integrated personalised campaigns using print and online channels.

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Key Features of XMPie's Multichannel Solutions

  • Variable data printing and digital media personalisation capabilities

  • Native to Adobe InDesign: No conversion means review and edit cycles are streamlined and images are true to the designer's intent

  • Open XM technology: Developers can work in their preferred online development environment and use technologies such as AngularJS, jQuery, JavaScript, HTML5, CSS3 to personalise responsive web designs, mobile-friendly landing sites, single-page applications and more

  • Flexible and scalable solutions: Start anywhere, add capabilities, and protect your investment along the way

  • A rich set of APIs can be leveraged to enable integrations with third-party systems, such as CRM, ERP, MIS or DAM or other systems

Your Challenges

Today's consumer moves easily between different media channels over more and more devices with the full expectation of being provided with a truly integrated and engaging experience. A major challenge for many marketing service providers is to deliver relevant communications that are synchronised across multiple media touchpoints, print and digital.

Key Challenges

  • Delivering highly personalised and relevant campaigns integrated across print and digital media

  • Offering a consistent brand experience, regardless of channels used

  • Collecting and analysing results across all campaign channels

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How Xerox Can Help

XMPie's multichannel marketing solutions and software are engineered to flawlessly integrate each channel into an effective cross media customer experience, with no compromise on creativity.

  • Manage all touch points across all media: print, email, Web and SMS.

  • Automate, deploy and monitor the entire multichannel campaign, personalised for each campaign recipient.

Why Choose Xerox?

  • XMPie, a CareAR Company, provides the quality, service, and technology that you expect from a trusted brand.

  • XMPie has Professional Services and Support teams ready to help with custom functionality, additional training, and general assistance.

  • No matter where you start in the continuum of XMPie products, you can easily scale from desktop to server, single-server to multi-server.

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Making Dorset Buzz Again

XMPie® allowed the Dorset Wildlife Trust to send relevant communications based on demographic data and user behaviour. And messages were made to fit the unique needs of social media, email, and printed materials.