Open doors to growth and improve customer experiences in publishing.
While digital printing is not new, its use continues to grow as innovations in technology drive the changing role of print in communication, thanks to personalisation, integration and interactive/mobile, and the realities of diversification.
Publishers are using digital printing to rewrite the book on how to thrive in publishing and realise the overall advantages that digital transformation brings.
Key Stats and Opportunities:
Books are the only digital print market where both mono and colour applications are forecast to grow — by a 15% CAGR in Western Europe1 and 7.34% in the U.S.2 over a five-year period.
86% of book publishers currently use digital printing to produce some or all of their books.4
eBook sales decreased 4.5% in the first quarter of 2019, while hardcover book sales increased 7.8% and paperback sales increased 3.1%.3
72% of people prefer reading printed books and newspapers, and 69% turn to print to “switch off” from their electronic devices.5
Digital printing is solving many of the challenges publishers face today, while helping you enhance your strategic relationships with clients and get closer to their goals.
Respondents to a recent study told NAPCO that digital printing helps in these areas:
77% - Reduce lifecycle costs of warehousing and returns
74% - Print short-run titles affordably
55% - Use both print-on-demand and digital for faster fulfillment
47% - Print low-volume backlist titles
32% - Use dispersed fulfilment to lower shipping costs & delivery times
21% - Personalise or customise book components
NAPCO Research
