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An Explosion of Color: Frisco Independent School District Reconfigures for Growth with Inkjet

With 73 schools and 66,000 students, Frisco Independent School District (ISD) in Texas is one of the nation’s fastest growing public school systems.

Serving the diverse print needs of this expanding educator, student, staff, and family community is the Frisco ISD Print Center. A long-time Xerox shop, this in-plant print operation comprises 13 Xerox Nuvera® 120 Presses, 2 Xerox® Iridesse® Production Presses, and a Xerox® Versant® 3100 Press in a tight footprint that—as recently as late 2020—pushed out more than 2,500 jobs a day, 10 million impressions each month.

With continual district expansion, however, the Print Center was getting concerned about their ability to take on any additional volume. There was no available physical space to squeeze more production equipment into their shop. They were “landlocked”—which was a big problem.

A Long, Long Fuse

According to Sherri Broderick, Frisco’s Manager of Print, Mail and Sign Services, the team had long contemplated a move toward inkjet to help manage their growing volumes at lower per-page costs, but despite a general sense that it would be a good strategy, they had not acted. “We want to be cutting edge—and we are in many areas, including web-to-print,” she said. “But when it comes to actually making the jump to inkjet, we took our time making the right decision.”

Two things happened to crystalize what had up until then been an often discussed but never instituted strategy.

Sherri Broderick

“We want to be cutting edge—and we are in many areas, including web-to-print,” she said. “But when it comes to actually making the jump to inkjet, we took our time making the right decision.”

A Burst of Color

burst of color

Suddenly, color was everywhere. “There was a desire to improve the student experience—increase retention and raise test scores,” Broderick said. “Color was exploding.”

Research has long shown that the use of color in educational materials can improve attention span and recall—so naturally teachers and administrators wanted to use color as much as possible to boost engagement. But the same Xerox® Iridesse® and Versant® Presses that allowed the Frisco ISD Print Center to produce stunning, premium-color marketing materials, graduation programs, and other high-end applications, were cost-prohibitive for producing everyday color for curricula-related output. They needed a more cost-effective option.

From Headwinds to Opportunity

Early in 2020, everything changed. With pandemic restrictions keeping students at home, monthly print volume declined drastically. Coupled with looming equipment lease renewals, there was a clear opportunity to re-evaluate equipment mix, footprint, and operational efficiency.


Affordable Color with Room to Grow

“We had to look at something that was going to give us a higher speed, and capability to do the volume that was going to come into play five years from now,” Broderick said, without growing headcount—that meant more automation for fewer touches. Also topping their list of priorities was finding a way to offer lower-cost standard color to educators and freeing up space in their packed production floor for better access and more finishing devices.

Frisco ISD “Must Have” Objectives

Cost Optimize

Reduce ink and toner costs; make standard color more affordable for instructional materials.

Expand Capabilities

Free up Iridesse to produce more high-value applications and keep admin and marketing business in house.


Trim Nuvera fleet without sacrificing redundancy so they can meet seasonal demand.


Add efficiencies with more workflow automation and more inline finishing. Create a more touch-free process end to end.

The Frisco ISD team identified their must-have objectives, which included reducing the cost of standard color output, ability to handle projected post-pandemic work volumes, and getting work in and out of the shop faster and more efficiently.


A Better Together Approach

Frisco ISD engaged their trusted Xerox team for assistance—including extensive cost/savings analysis around making the jump to inkjet, as well as discussions around reliability, automation, and increased productivity.

The resulting plan embraced their current needs—and relevant existing equipment—while providing the flexibility to scale up in the future as needs change and the district continues to grow.

By adding two Xerox® Baltoro® Presses, Frisco ISD was able to reduce the cost of providing high-quality, standard color curricula to their student body. And with an attractive per-page price for monochrome, the new Baltoro® Presses could also reliably support ongoing requests for mono/black and white jobs.

baltoro inkjet press

Xerox® Baltoro® HF Inkjet Press

They also were able to:

  • Right-size their production footprint for capacity and redundancy, eliminating 10 of their 13 Xerox Nuvera® Presses and upgrading the remaining three.

  • Add new inline finishing devices to speed job completion and reduce the need for hand finishing.

  • Free up their Iridesse® Press for higher-value color jobs—keeping more work in house and adding growth opportunity.

And by using Xerox® FreeFlow® Core workflow automation software to add vital information to job tickets, preflight and route jobs to the appropriate queue for finishing, they have added greater efficiencies and speed to their entire print operation while freeing up staff for other tasks.


Xerox Nuvera Press

13 - Xerox Nuvera® Presses

Xerox Iridesse Production Press

2 - Xerox® Iridesse® Production Presses

Xerox Versant 3100 Press

1 - Xerox® Versant® 3100 Press


Xerox Nuvera Press

3 - Xerox Nuvera® Presses

Xerox Iridesse Production Press

2 - Xerox® Iridesse® Production Presses

baltoro inkjet press

2 - Xerox® Baltoro® HF Inkjet Presses

Red flowchart icon
Xerox® FreeFlow® Core workflow automation

Circle checkbox Smaller footprint

Circle checkbox Lower color cost

Circle checkbox Faster mono

Circle checkbox Integrated workflow

Circle checkbox Dedicated high-value color

Circle checkbox Redundancy


Flexible. Affordable. Future-Proof.

The successful transformation was achieved in a matter of months, thanks to careful planning and commitment on both the Frisco ISD and Xerox teams.

“It was really a whirlwind install,” Broderick said. “But Xerox brought its A-team, so everything went smoothly.”


Increase in speed on mono jobs


More jobs through the shop every day by putting color and mono on the same press


Reduction in the Cost per Impression for color


Savings passed along to the district

Along with faster turnaround and more affordable color and mono output, Frisco ISD has set a goal of keeping more jobs in house by utilizing their Iridesse® and Versant® Presses to their fullest potential. “There’s a lot of potential there,” Broderick said. “People are on or Pinterest, and they see things,” she said. They call and ask, “How can I get that?” She is pleased to let them know their team can help. “We now have the flexibility to give them some really diverse options.”

The increases in speed and volume—although projected and expected—surprised and delighted print shop workers—who initially were unable to keep up with sorting and bundling the faster output. “There was a lot of excitement,” Broderick said, around getting to know the new equipment and capabilities of the Baltoro® Press. “That was huge.”

4 Strategies for a More Flexible, Future-Proof Print Operation

Featured Technology

Xerox® Baltoro® HF Inkjet Press

Inkonomics amplified.

Xerox® iGen® 5 Press

Be ingenious.

Xerox® FreeFlow® Core

Automation and integration for your entire print workflow.

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