Case Study: Brunner AG Transitions to Cross-Media Marketing Provider

Case Study: Brunner AG Transitions to Cross-Media Marketing Provider

Brunner Druck und Medien AG, Lucerne, Switzerland, is making the transition from print services provider to cross-media marketing services provider. Its goal is to differentiate Brunner AG from competitors by offering higher margin, higher value services to customers. A key part of its transition plan included the launch of Brunner Digital, a unit that grouped three service areas—digital printing, data services, and IT—into one operating division.

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