Pricing Beyond CMYK: Printers answer the most asked questions
You’ve seen how specialty enhancements such as metallic, clear, white, gamut extension colours and fluorescent dry inks and toners can transform an ordinary print job into one that stands out and draws attention.
You’ve read that customers are willing to pay a premium of 27% to 89% for print enhancements beyond traditional CMYK.1
And you want to get in on the massive opportunities.
But, if you’re like many print shop owners, you have questions. Here are some answers to the questions we hear most.