More color. Shorter runs. Faster turnarounds. GISA recognized the demands of the transactional document market were changing. If it wanted to keep up, its traditional model of ordering preprinted stock, outsourcing promotional inserts and overprinting commercially printed shells wasn't going to cut it anymore. With the Xerox® Rialto® 900 Inkjet Press, a small, simple continuous feed inkjet, roll-to-cut sheet printer, GISA dramatically optimized the way it produced transactional documents and easily moved into the color transpromo space.