Xerox Digital Printing Machines
A digital printing machine is a production printing press that prints digital-based images directly onto a variety of media substrates. It differs from traditional, analog printing methods — such as offset printing--because a digital printing machine does not require printing plates to be replaced.
The result? A digital printing machine enables quicker turnaround times, lower costs, shorter runs printed on demand, more automation, and the ability to easily modify images and messages with each impression by using variable data.
Ideal Platform for Personalization
All of these digital printing machine attributes are helping Xerox digital production printers lead the charge in personalized printing. Personalized photo publishing, such as memory books and custom keepsakes, is a lucrative market unto itself. But other applications can be greatly enhanced when infused with personalization and relevancy. Adding personalization to direct marketing materials, catalogs, transactional bills and statements — even cartons and packaging — is proven to draw attention and drive results. Digital printing machines are ideally suited for merging variable data printing (VDP) with these high-value, 1:1 print applications.
Print Quality on Par with Offset
Digital production print technology is evolving quickly, and output quality is improving continuously with new digital printing machines. Many people comment that today’s digitally produced prints look as good as offset. And with all the other benefits of printing personalized short runs on-demand, cost-effectively, the advantages of digital printing machines quickly outweigh offset.
Types of Xerox Digital Printing Machines
Which Xerox digital printing machine is right for you? Our sheet-fed production printers and cut-sheet digital presses are ideal for print providers’ high-speed, high-volume printing applications. No matter what Xerox digital printing machine you choose, we offer the tools, software and expertise to support you.