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Watch the video to see how Supply Concepts, a St. Louis-based printer, is using the Iridesse to deliver eye-catching metallic marketing materials for a local restaurant chain, ensuring crowd-pleasing differentiation and growth.

Supply Concepts Unleashes Business Potential with the Xerox Iridesse YouTube Video

“Once customers understand and see the Iridesse’s capabilities, it’s limitless because we’ve been able to do larger brochures and short runs, which opens up enormous marketing capability,” says Marty Miller, President of Supply Concepts.

According to Miller, Iridesse helps Supply Concepts’ customers stand out with its ability to:

  • Print metallic hues, gold, silver and white as well as oversized sheets

  • Produce never-before-seen metallic colors by using gold or silver as an underlay for CMYK to create iridescent hues

  • Be a multi-use, well-rounded press for flexibility across a wide range of applications

  • And more

Meet the Xerox® Iridesse® Production Press

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