• The Resurgence of Direct Mail eBook

The Resurgence of Direct Mail

If the ultimate objective of any marketing effort is to motivate action, then printed direct mail is the gold standard.

Consider for a moment the number of marketing messages consumers are exposed to each day — combined with the saturation of digital media — and it’s no wonder print offers the chance to cut through the clutter.

With innovations in print technologies, workflow automation and personalisation, marketers are re-embracing direct mail as a way to achieve more relevant, customised communications.

Key Stats and Opportunities

Direct Mail - The Surest Way to Get Noticed

Direct mail is here to stay

Relevancy is critical

Personalization Challenges Faced by Marketers

4 Ways To Seize the Opportunity:

Woman reading mail

  1. Become an expert on your customers’ data.
  2. Maximise efficiency by investing in the right workflow and production tools.
  3. Showcase your own capabilities though cross-media self-promotional campaigns.
  4. Educate your sales team to sell strategically focused, results-oriented direct marketing services.

Download the full eBook for more

Conversation Starters:

Direct mail can help your customers differentiate themselves from their competition. Here are some conversation starters to convey the value you can deliver.

  • “We can tailor your communication to be personal and relevant.”
  • “Today, it’s more critical than ever that your communications span both print and digital media. We can help.”
  • “We can measure and optimise your campaigns for success.”

Download the full eBook for more

Speech bubbles

Discover More Growth with the Xerox Market Segment Series

Market Segment Series eBook covers

Xerox Market Segment Series

New opportunities await with these sizzling applications

Get a download link for the full eBook by entering your information below

Direct Mail eBook cover
Download the Full eBook
* Required Fields
<p>Thank you for your interest.</p><p><a class="cta-alt" href="[xrx:downloads_url]/downloads/gbr/en/psg/ebook/direct_mail_an_opportunity_for_growth.pdf" target="_blank">Download the Direct Mail eBook (PDF, 1 MB)</a></p>