Social CRM Best Practices

While traditional customer relationship management (CRM) focuses on managing customer intelligence, social CRM engages customers in a completely different way. Companies who use social CRM (SCRM) across every touchpoint—from sales and marketing to customer service and product development—are better positioned to improve their brand presence and competitive advantage.

Read our Social CRM Best Practices brochure to see how things like aligning objectives, integrating SCRM with your contact center, analyzing insights and reporting on performance measurement can help you see SCRM as more than a fad or buzzword.

Read the Social CRM Best Practices brochure (PDF, 1.2 MB)

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