Building a Better Catalogue

In a digital world where an item can be purchased with a simple click, printed catalogues are experiencing a resurgence.

Brands and marketers everywhere are realising the power of catalogues to strengthen customer experiences and loyalty while driving online and in-store sales. Rather than one-size-fits-all, production inkjet technologies now make it feasible for retailers to add personalisation and relevancy to covers, inserts and offers — which can generate revenues three times greater than static catalogues.

The end result is a catalogue experience that speaks directly to the recipient, commanding attention and driving sales.

Key Stats and Opportunities

69% of catalogs are opened and read

Catalogs drive extraordinarily high response rates

Customization fuels results

What's driving the movement towards targeted and customized catalogs?

Woman placing an order from a catalog

  1. Build competencies to handle your customers’ data, delivering print and digital solutions that drive results.
  2. Invest in customisation tools and technologies.
  3. Deliver consistent colour so every page truly represents the products being sold.
  4. Showcase how integrated Omni-channel and targeted catalogues can drive results.

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Here are some conversation starters to convey the value you can bring to your clients’ business.

  • “With smaller catalogues and smart segmentation, we can help you do more with less.”
  • “How would you like to drive more sales on your website and in your retail locations?”
  • “We can integrate your communications, making them more impactful and effective.”

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Discover More Growth with the Xerox Market Segment Series

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New opportunities await with these sizzling applications

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