Looking for New Opportunities in Print? You’ll Find Them Beyond CMYK
Embellishments in fluorescents, mixed metallics, clear and white are the future. As the statistics below illustrate, they’re gaining ground with printers and their customers today — and paving the way for a more profitable tomorrow.
Print Providers Are Embracing Digital Enhancements — for Good Reason
The Demand for Process Fluorescent Color Is Here
56% in North America
32% in Western Europe
What’s in It for Marketers?
Top 5 reasons marketers desire printing enhancements
Bringing Customers and Marketers Beyond CMYK
Specialty colors (white, metallic or fluorescent) 66%
Spot colors (custom mixed or Pantone colors) 63%
Clear flood coatings 61%
Lamination (soft touch, linen, leather) 54%
Spot clear coating (offers two-dimensional effects) 46%
Textured effects 42%
Extended color gamut work 32%
Bottom Line: More Colors = More Value
The opportunity is here. Today’s digital specialty dry inks, embellishments and enhancements help printers stand out by enabling high-end print with fast turnaround times and affordable prices. Expand your color palette, client base and profitability with specialty dry inks.