Building a Better Catalogue
In a digital world where an item can be purchased with a simple click, printed catalogues are experiencing a resurgence.
Brands and marketers everywhere are realising the power of catalogues to strengthen customer experiences and loyalty while driving online and in-store sales. Rather than one-size-fits-all, production inkjet technologies now make it feasible for retailers to add personalisation and relevancy to covers, inserts and offers — which can generate revenues three times greater than static catalogues.
The end result is a catalogue experience that speaks directly to the recipient, commanding attention and driving sales.
Key Stats and Opportunities
