The inkjet business opportunity is big and getting bigger — which only means good things for you and your company
Over 50% of color digital pages today are produced on inkjet.
Production inkjet printing is on the rise, expanding its appeal, and in turn, capturing half of the digital color pages produced globally. Why? Because it’s more capable than ever, delivering an ROI you can measure.
Grow revenue with inkjet
Inkjet makes it easy and profitable to:
Incorporate customized full-color marketing content on high volumes of communications
Create personalized and triggered direct mail campaigns
Improve time to market for targeted publications
Transform catalogs from static offset to personalized, revenue-driving material
Pressure for increased competitiveness has driven more aggressive lead times. One inkjet device can often replace or complement multiple xerographic presses, streamlining workflows to produce more jobs in less time while saving space — and reducing overhead costs. Inkjet also bypasses the time-consuming processes required for offset press setup.
Built-in operational efficiencies
Many print providers find inkjet helps reduce costs and optimize operations. It makes it possible to produce high volumes of offset-like quality and variable content at a lower run cost, while reducing turnaround time, work in progress and waste. In addition, inkjet has per-page costs approaching offset.
The biggest consideration of all. Productivity.
The high speed of solutions like the Xerox® Baltoro® HF Inkjet Press allows print shops like yours to produce more in a shift, a day, a year. It’s the game-changer that can make the inkjet decision a virtual no-brainer.
Whether you’re a book publisher, transactional printer, commercial printer or marketer, Xerox inkjet can open the doors to new business and new growth.
How Choosing the "Right" Print Jobs Can Maximize Profit Margins
Focusing on a specific target market can make life a lot easier for your production department and help you build much more profitable relationships.
A pandemic printing upgrade produced gold for UC Davis
UC Davis increased print speed, boosted productivity and added clear and gold inks to their capabilities by upgrading to Xerox Iridesse digital production printing presses.