Skip to main contentClick to view our Accessibility Statement or contact us with accessibility-related questions.

High-end metallic invitations get attention and inspire action

Styles may change, but your goal remains the same: produce print that gets attention and inspires action. When you want to turn the ordinary into the extraordinary, use powerful speciality embellishments like metallic print. Brands and agency print buyers will pay premiums of 24% to 89% over CMYK-only for digital print enhancements.*

See what marketer Chris Scott-Gray has to say about his client’s experience with enhanced print.

Brand marketer on impact of metallic embellishments with the Xerox Iridesse Production Press YouTube Video

How embellished print adds business value

Use digital enhancements with automation to enrich your business in many ways:

  • Infuse more excitement into your printed communications

  • Differentiate yourself and leap ahead of competitors

  • Offer fast turnaround and personalisation

  • Improve productivity to drive higher margins

  • Deliver higher-value services at premium pricing

How Iridesse is different

What makes the Xerox® Iridesse® Production Press stand out from alternatives? It’s this – you can do more with colour in a single pass, with high speeds and spot-on registration. The press delivers its 120 ppm, A4-rated speed even when the job needs all six colour stations.

Run silver or gold as the underlay with CMYK to create a rainbow of metallic hues. The overlay station is perfect for silver, gold or clear spot effects, and that’s just the beginning.

*Source: “Beyond CMYK: The Use of Special Effects in Digital Printing” InfoTrends, 2016

Meet the Xerox® Iridesse® Production Press

Related Articles

  • Iridesse print samples

    Virtual Designer Training: Xerox Adaptive CMYK+ Kit

    Use popular digital embellishment techniques in your designs with adaptive CMYK+ kits on the Xerox Versant and Xerox PrimeLink Production Press

  • Interconnected colorful dots representing a diagram of an atom

    Spectrum Print Plus – The Business of Colour, Clients, and Commitment - Xerox

    “After months of rigorous evaluation, the clear winner had been right in front of us all along—it was the Iridesse!”

  • Staff of Pronto Reproductions with their Xerox Iridesse Production Press

    40 Years Strong: Pronto Reproductions and Xerox Forge a Resilient Partnership in a Shifting Market

    See how the partnership between Pronto Reproductions and Xerox continues to drive agility and growth in a shifting market with the Xerox® Iridesse® Production Press.

  • production print documents

    Solving Print's Pain Points

    Explore the latest trends and solutions in print operations with Printweek’s special supplement, sponsored by Xerox. Gain insights into digital transformation, efficiency, and sustainability for your print business.

  • Colorful starburst

    Unlocking Profits with Digital Embellishments

    Get ready to dazzle your clients and boost your bottom line with this power training session from Xerox and Taktiful. Learn strategies to become more profitable marketing, pricing and selling Beyond CMYK applications.

  • Two employees at Rapidity review print samples from their Xerox Iridesse Production Press

    UK printer delivers high-value projects while lowering environmental impact

    Rapidity gains efficiency, versatility with Xerox® Iridesse® Presses

Share