Παράλειψη στο κύριο περιεχόμενοΚάντε κλικ για να δείτε τη Δήλωση μας για την Προσβασιμότητα ή επικοινωνήστε μαζί μας εάν έχετε ερωτήματα σχετικά με την προσβασιμότητα.

Ramp up to triggered direct mail and take personalisation to new heights.

Today, retailers and brands must connect with customers in meaningful ways. Triggered direct mail helps marketers become clutter busters by using data to create personalised communications based on previous actions.

Innovations in inkjet production technology, workflow automation and personalisation software make it easier than ever to drive additional revenue through triggered direct mail.

Key Stats and Opportunities

Customer Lifecycle Trigger Points. Abandoned Cart. Landing page Visit. Call center query. Loyalty Membership. Content download. New customer. Event attendance. Product demo. Inactive account. Seasonal behaviors

Triggered direct mail automation complements omni-channel strategies and serves all stages of the customer lifecycle.

Graphic showing email be distributed to a people on an individual basis

79% of companies that exceeded revenue goals have a documented personalisation strategy.1

Thumbs up 5.1%. Thumbs down 0.6%.

Direct mail has response rates up to 5.1% vs 0.6% for digital.2

Triggered direct mail may have a higher cost than some digital channels, but it’s worth it. It’s a familiar and easy way to drive action and growth.

Three line-graphic representations of people next to the text 88%

88% of U.S. marketers reported seeing measurable improvements due to personalisation — with more than half reporting a lift greater than 10%.3

A graphic of a mailbox with an envelope

81% of Americans still open their daily mail while blocking out most digital messages.4

Επικοινωνήστε μαζί μας

Featured Technology

Xerox® Baltoro® HF Inkjet Press

Inkonomics amplified

XMPie® Personalized Communications

The leading technology for engaging your audiences with personalised, relevant communications across print and digital media touchpoints.

Xerox® Triggered Direct Mail Solution

Triggered Direct Mail achieves a superb customer experience, with high levels of personalisation, unified communications, that are customised with the right message must be delivered using the right communication channel at the right time. Xerox Triggered Direct Mail Solution enables this communication model.

Xerox Triggered Direct Mail Solution YouTube βίντεο

  1. USPS Mail Moments: 2016 Review, March 2016.

  2. DMA Response Rate Report 2017, Direct Marketing Association, 2017

  3. Evergage, 2017 Trends in Personalization

  4. A Marketer's How-To (and Why-To) Guide to Using Direct Mail

Σχετικά Άρθρα

  • Printer holding an extra long sheet banner, printed with the Xerox® High Capacity XLS Vacuum Feeder

    Τροφοδότης Υποπίεσης για Πρέσες Versant και Iridesse

    Εκτυπώστε εργασίες πολύ μεγάλου μεγέθους στον χώρο σας με τον Τροφοδότη Υποπίεσης Υψηλής Χωρητικότητας XLS Xerox®.

  • Photo of a highway underpass at night with streaking car headlights and taillights

    Γνωρίστε τους Ήρωες Ροής Εργασιών της Xerox®

    Ροή Εργασιών όπως τη Θέλετε. Πραγματική Ανατροφοδότηση με τις Λύσεις Ροής Εργασιών της Xerox®.

  • eprint team

    ePrint Expands with the Xerox® Versant® 280 Press and Adaptive CMYK+ Technology.

    Learn how ePrint expanded their business with new offerings, and boosted profits by keeping more work in-house, especially offset and metallic stamping processes.

  • Monitor showing color editing software

    Design for success webinar.

    Got CMYK+ capabilities? Great. Find out how to get even more out of them with time- and money-saving file setup.

  • 4 signs need upgrade print technology

    4 Signs You Need to Upgrade Your Print Technology

    When you’re running a busy print shop, it’s easy to lose sight of the bigger picture.

  • Fluorescent print samples by Xerox

    Adaptive CMYK+ Virtual Event

    Turn potential into profit. Meet the demand for print that “pops” with revenue-driving digital embellishments.

Δικτύωση