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Digital Printing Business Development

Xerox ProfitAccelerator®

Everything you need to grow your digital printing business.

Grow your digital printing business with Xerox business development resources

Xerox ProfitAccelerator® is a robust set of tools and programs designed to maximise your digital business printing equipment investment, bringing together Xerox's unparalleled digital printing experience and expertise, world-class resources and industry-leading support.

Our Business Development Consultants can show you how to build a successful digital printing business with assessments, plan development, sales training and more – delivered face-to-face or through webinars and online classes.

This robust support comes together with one goal in mind: growing your business.

We provide everything you need to make your digital printing business take off:

  • tools to help create your business plan and calculate return on investment
  • templates, guides, and samples to help you produce new applications
  • classes, webinars, and consulting to educate your staff on profitable digital business printing opportunities
  • books, magazines, and brochures to keep you up to date on the latest digital printing trends.

Multi-Channel Communications

The number of communication campaigns that utilise a variety of channels – print, mobile, social, and online – is increasing. That's not hype according to InfoTrends, who found in their October 2010 cross-media study that marketers are now using an average of 2.7 media channels per campaign. This trend presents a huge opportunity for print service providers who ensure their strategy and capabilities support multi-channel communications.

more resources for Direct Mail / Marketing
ProfitQuick Direct Marketing ROI Planner ProfitQuick™ Direct Marketing ROI Planner (software tool)
A powerful marketing tool designed to demonstrate and project the complete return on investment (ROI) of a direct marketing campaign or program. It's not just another calculator – it's an advanced provider of true projections and results to evaluate the effectiveness of your direct marketing projects, giving you the ability to compare campaigns and evaluate risk.

Download brochure (PDF) 
Direct Marketing Application Development Consulting Services Direct Marketing Application Development Consulting Services
Our Business Development Application Services can help your sales and operations teams to understand how to identify, capture, and leverage direct marketing opportunities and understand how to effectively implement a direct mail workflow in your company.

How to sell direct mail (PDF)
Operational considerations for direct mail (PDF)
How to implement direct mail (PDF)
Xerox 1:1 Lab Case Studies

Xerox 1:1 Lab Case Studies New York Mets
Statistics matter in baseball - and in marketing. When using data-driven direct mail to test against no personalisation, the Xerox 1:1 lab partners helped the Mets gain a 57.2% increase in group ticket sales with 36.3% more groups responding.

Download case study (PDF) 
View video 
Xerox 1:1 Lab Case Studies Miami University
Miami University, with the help of b+p+t communication solutions, used personalised, relevant brochures and pURLs to attract a higher percentage of high-performing college-bound students to their Honors program. They surpassed their target by 30% while decreasing print costs by 29%.

Download case study (PDF) 
View video 
Ensuring your success with Xerox Business Development Consulting Services

Our business development consulting support can help you build a successful digital printing business. Classroom-style courses, webinars, e-Learning, and customised consulting are available online or on-site, at your location or ours. We offer more than a set of tools and services – Xerox is your partner for success, dedicated to helping your business grow.

more resources for Business Development Services
Sales and Marketing Services Sales & Marketing Services
Get on the fast track to success with services that help you developing a marketing business plan with strategies and tactics, build relationships with influential agencies and marketers, leverage social media as part of your communications plan, and train your sales force to identify and capture new revenue opportunities. A sampling of services includes:

Developing a Marketing Plan (PDF)
Developing a Sales Management Plan (PDF)
Value-Based Pricing Training (PDF)
Selling Digital Print (PDF)
Selling Variable Information (PDF)
Selling into Vertical Markets (PDF)
Selling to Agencies and Marketers (PDF)
Social Media Services (PDF)
Workflow and Operational Services Workflow & Operational Services
Building, integrating, automating, and overall enhancing your workflow is critical for efficient digital printing operations. Support is available from our specially certified Xerox analysts, business development consultants and external network of industry experts in several areas:

Design for Digital Workshop (PDF)
Colour Management Workshop (PDF)
XMPie™ Training and Consulting (PDF)
FreeFlow™ Web Services Training (PDF)
FreeFlow VI Suite Training (PDF)
Lean Document Production and Design (PDF)
SmartPress Production Consultants (PDF)
Application Development Services Application Development Services
These consulting services assist you in developing high-value, high-volume specialised applications and enable you to grow your business and become more strategically relevant to your clients. Support in this area is for your operations team and sales reps and includes:

How to Sell Direct Mail Workshop (PDF)
How to Sell TransPromo Workshop (PDF)
Operational Considerations for Implementing Direct Mail (PDF)
Operational Considerations for Implementing TransPromo (PDF)
Implementation of Direct Mail (PDF)
Implementation of TransPromo (PDF)
Financial resources to help you succeed with profitable digital business printing

How quickly can you generate ROI for your capital investments? On which device – offset or digital – is it most profitable to run a particular job? How do you go beyond traditional cost + pricing to a value-based model? What are your actual operating costs?
The Xerox ProfitQuick™ Job Estimator, Business Planner and Investment Planner can help answer these questions, and more. We offer financial modeling software, guides, and assessments to maximise your investment and achieve a profitable bottom line.

To learn more or obtain these financial resources, please contact your Xerox representative.