Print Panther Leverages Embellishments to Create “Print That Matters”
Christine Yardley, president of Print Panther Direct in Oakville, Ontario, wanted to bring her customers print that mattered — or in her words, “Print that people kept.”
An essential part of her solution? Digital embellishments with the Xerox® Iridesse® Production Press.
She’s clearly ahead of the curve, but she says when other commercial printers realize they can sell an embellished sheet for 400% more, they want in. In fact, she says, Print Panther has much larger printers coming to her to embellish their jobs.
“Print embellishment is definitely the future in this business,” she says. “I can’t imagine print without embellishment now.”
“You don’t have to be a luxury brand anymore to have luxury print.”
Video Case Study Highlights:
Impact of embellishments
Enhancing Viva Magenta, Pantone’s 2023 Color of the Year, with Xerox® Fluorescent Pink Specialty Dry Ink
Ease of use
See how printing digital embellishments on the Xerox Iridesse Production Press can help you bring eye-catching, revenue-driving print to more of your customers.
Xerox® Iridesse® Production Press
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