Ramp up to triggered direct mail and take personalisation to new heights.
Today, retailers and brands must connect with customers in meaningful ways. Triggered direct mail helps marketers become clutter busters by using data to create personalised communications based on previous actions.
Innovations in inkjet production technology, workflow automation and personalisation software make it easier than ever to drive additional revenue through triggered direct mail.
Key Stats and Opportunities
Triggered direct mail may have a higher cost than some digital channels, but it’s worth it. It’s a familiar and easy way to drive action and growth.
Xerox® Triggered Direct Mail Solution
Triggered Direct Mail achieves a superb customer experience, with high levels of personalisation, unified communications, that are customised with the right message must be delivered using the right communication channel at the right time. Xerox Triggered Direct Mail Solution enables this communication model.
DMA Response Rate Report 2017, Direct Marketing Association, 2017
Evergage, 2017 Trends in Personalization
Digitální tisk, služby a řešení | Xerox
BLI dospěla k závěru, že tyto tiskové stroje mají „téměř dokonalou předozadní registraci“, „pozoruhodnou barevnou konzistenci“ a „jejich vysoká produktivita umožňuje plnit každodenní úkoly“.
A pandemic printing upgrade produced gold for UC Davis
UC Davis increased print speed, boosted productivity and added clear and gold inks to their capabilities by upgrading to Xerox Iridesse digital production printing presses.
ZoxxBox Grows by Creating Packaging That’s Both Personalized and Sustainable
By using technology to offer customer personalisation at scale, while using efficient and sustainable production practices, Zoxxbox has established itself as an innovator that has been able to expand into new areas while maintaining a lean staff.