The bold benefits of color.
Color isn’t just for special occasions when you want to impress or add a little emphasis. Color makes an enormous impact in everyday use – from marketing and advertising materials to dazzling your boss with engaging presentations and getting that proposal approved. Here’s why you should use it more liberally in your everyday communications.
Capturing the imagination
Research proves the power of color in capturing the attention of an audience. Upon immediate exposure to materials that represent you or your brand, viewers may accept or reject based on the presence of color. In fact, color makes an impression that is 39% more memorable, sells 80% more and improves brand recognition by up to a whopping 80%*.
Challenge the color-is-costly mindset
The “color as too costly” mindset is as antiquated as the very first print technology. When it comes to performance, today’s color printing with printers like the Xerox® VersaLink® C405 built on ConnectKey® Technology and are comparable to mono printing in speed, advanced functionality and user friendliness, not to mention in networking and manageability.
Xerox® ConnectKey® Technology makes using color and saving money compatible with simple controls that can restrict usage and regulate color printing.
How to make a splash
Now that you know color is both engaging and affordable, you can focus on how to use it wisely. Implement the use of a style guide that establishes rules for what colors to apply to your materials, and understand the impact certain colors have on the psychology of your audience. Use color strategically, not just on a whim; highlight calls-to-action and response buttons, key information and phone numbers – all are proven to up a business’s response rate.