6 ·
real
business Graph Expo 2011 Edition
Delight Your Customers
12
Finding a way to say “yes” is the key to
happier customers.
18
Cross-media communications campaign by Swedish
agency Propan lifts Renault Scénic sales by nearly 800%
26
Customers rely on UPS Store #82 for more than
just mail
28
WebCRD provides desired “retail” experience
By Elisha Kasinskas
36
Miami University of Ohio exceeds its Honors Program
enrollment target by 30% in test of relevant,
personalized communications by the Xerox 1:1 Lab
By Gina Testa
38
Business uses clear dry ink to help solve local parking
problem in the city of Santa Rosa
By John Henze
Reduce Costs
24
Xerox
®
iGen4
®
contributes to 35% savings over
three years.
44
Are Legacy Applications Stifling your Growth?
By Scott Baker
Produce More Jobs
14
By James Tressler
20
Bringing the benefits of PDF workflow to VDP
By Mark Lewiecki
22
Serving Restaurants
Vertical focus and Xerox business development help
Calagaz build higher volume in its commercial
printing operation
By Susan Weiss
30
Stevens Printing turned short-run digital into triple-digit
revenue growth.
RealBusiness
is published to inform and educate graphic arts and information technology
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The Publishing Team
Publisher
Chad Griepentrog
Editor
Ann Moscicki
Managing Editor
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Advertising
Ken Waddell
608-422-5064
Circulation
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Design
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Xerox Creative and Technical
Communications
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