40 ·
real
business Graph Expo 2011 Edition
Eight North American companies won nine of the
24
awards in the 2011 Best-of-the-Best Program.
Recognizing the top digital work by members of
the
the
awards are based upon business results, image
quality and innovative use of Xerox
®
technology.
The Best-of-the-Best Program continues to showcase the
amazing work being produced by the leaders and innovators
in the digital print industry today,” said Mary Roddy, Global
Manager, Xerox Premier Partners Global Network. “Our Premier
Partners are pushing the envelope in developing real-world
applications that deliver what customers need, when they
need it.”
Printers’ Choice and Direct Marketing—QuantumDigital, Inc.,
Austin, TX
QuantumDigital, Inc. produced a cross-media campaign to attract
executive leaders from top agencies to its Marketing Innovation and
Discovery Summit. The campaign generated a 51 percent response rate
and 33 percent conversion rate, maximizing event attendance.
Digital Trailblazer—Keiger Direct, Winston-Salem, NC
Salem College has worked with Keiger Direct on cross-media campaigns
since 2009 and sought ways to further boost enrollment. By refreshing
the campaign with QR codes and social media integration, Keiger helped
Salem increase responses by 31 percent over the 2009 campaign.
Meet this year’s
Eight North American firms
have claimed a spot among
the elite with innovative and
results-generating digital
print applications.
Three winners are chosen in each of the following categories:
Books, Collateral, Digital and Offset, Digital Packaging, Direct
Marketing, Photo Publishing and TransPromo. The Digital
Trailblazer Award recognizes innovative and effective use of
new and emerging technologies, while the Printers’ Choice
Award was given to the entry voted most impressive by fellow
Premier Partners.
QuantumDigital, Inc. of Austin, TX, won awards for both
Printers’ Choice and direct marketing. Keiger Printing of
Winston-Salem, N.C., and its direct marketing division, Keiger
Direct, also received two awards as a winner in the collateral
category and as the Digital Trailblazer.
Photos and brief descriptions of the eight winning entries
from North America follow. For detailed case studies on all the
winners, visit
.