Graph Expo 2011 Edition
real
business
· 35
With multiple storefronts set up, some
seasonal and others branded for
customers, Metzgers has seen growth
with their web-to-print services. Their
products, which primarily include business
cards, greeting cards and postcards, are
printed on the iGen and finished off-line
on
I needed a way to cut them more
consistently, with more automation and
less hands on,” he says. “We’ll slide a stack
of 500 sheets and it reads the barcode for
the job—usually 20-up business cards on
12”
x 18” sheets—and they come out the
other end completely done.”
Metzgers also added
to help with their scuffing
issues. “We were producing variable
postcards that we were mailing, but they
would scuff on the full color side,” he
explains. “Once we ran them on the UV
coater and did some testing at the post
office, the scuffing problem went away.”
Endless Possibilities
Metzgers Printing + Mailing certainly
serves as a model example of a print
provider that has taken advantage of the
opportunities the latest iGen4 provides.
With their eyes set next on photobooks
and short-run packaging, and with the
most advanced press in place along with
Duplo’s efficient finishing equipment to
match, the future for Metzgers is filled
with endless possibilities.
Diana Salgado is the Marketing
Specialist for Duplo USA. For more
information, please visit
or call 1-800-255-1933.
When Metzger saw it running with
the Duplo bookletmaker and SCC
option, it became the ideal end-to-end
solution for their full-bleed printing and
bookletmaking needs. “We were doing
variable eight-page brochures for our
university clients and we were binding
them by hand,” he recalls. The product,
referred to as e-brochure, combines a
personalized email with a personalized
printed brochure that is delivered to
potential students, and at the time, the
shop was binding between 200–500
booklets a day. “It was a very slow process
since they were variable and we had to
make sure the inside pages matched the
outside pages,” adds Metzger.
We gotta do this,” Metzger said when
he saw the system. “Very few providers
can make an in-line book, and now if
a customer wants five books, whether
it’s eight or 64 pages, I can make it.”
Currently producing up to 1,000 books a
day completely in-line, the company has
boosted their productivity and reduced
turnaround times.
Web-to-Print
The automation and image quality of
the iGen4 has also enabled them to take
advantage of new business opportunities,
most recently with web-to-print. “It’s the
technology that’s driving the industry
beyond variable data. We’re able to
create virtual storefronts so a customer
that has multiple franchises can log on,
customize their brochures, and get them
printed on demand,” explains Metzger.
Printing and Finishing In-Line
In 2008, Metzgers became the first
company in the U.S. to install the iGen4
®
in-line with the
Initially looking to simply replace their
®
®
without any
in-line finishing in mind, Metzger had his
eye on the
and was impressed with
the advanced color consistency, which
closely matches that of offset print. “It
was beyond what anybody had,” says
Metzger. “When you produce a job, the
color from the first page to the last is the
same, and that’s what I needed.”
It’s the technology that’s
driving the industry beyond
variable data. We’re able
to create virtual storefronts
so a customer that has
multiple franchises can
log on, customize their
brochures, and get them
printed on demand.”