22 ·
real
business Graph Expo 2011 Edition
Mobile, Ala., recently
faced a decision common to
many in the printing industry.
The firm’s
®
®
was
due for replacement. The
choice: swap for a more current,
comparable model or step up
to a higher volume press with
the capacity to meet future
growth plans.
Betting on future growth can be a difficult
call in an economy still struggling to shake
the effects of the Great Recession. But
Xerox offered a way to hedge the bet,
by providing a business development
consultant to help Calagaz grow in its
targeted vertical, the restaurant industry.
Too many printers fall in love with
equipment, but that doesn’t drive clicks;
a solid business plan does,” said Joe
Calagaz, vice president of commercial
printing at Calagaz. Largely due to the
business development component, he
chose the higher volume solution, a
®
®
. This is the story
of how Xerox Business Development
Consultant Donna Paul Lepine helped
make that decision pay off.
From Photo Supplies to Menus
Calagaz is a second- and third-generation,
family-owned firm, opened in 1955 by
Frank and Bea Calagaz as a photographic
supplies business. Various services have
been added over the years: a one-hour
photo finishing lab in 1982; camera sales,
photo kiosks and digital printing in the
1990
s; and, in the last decade, expanded
finishing and fulfillment services, custom
Web-based ordering systems and
offset printing.
Long-Time Photo Imaging Firm
Builds Successful Print Business
Serving Restaurants
Vertical focus and Xerox business development help Calagaz build
higher volume in its commercial printing operation
.
.
.
by Susan Weiss