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Welcome to the proftable world of direct marketing. This book covers the basic considerations for building relevant and measurable direct marketing services using the latest digital print technologies.

It is part how-to manual for print services providers looking to expand their businesses with new direct marketing services, part guide for experienced hands seeking to enhance their direct marketing services, and a handy reference tool for anyone in the business.

As a direct mail print services provider, you don't need to offer every service required for a direct mail program. But you do need to understand what is involved. In some cases, you may contract with a partner who delivers the complementary services. In others, you may simply need to ft your services into an overall program or strategy run by your client or an agency. Whatever your business situation, we know this kit will be a valuable resource as you capture one of the best opportunities in today's digital printing market. Kit includes:

• Guide for Creating Relevant Direct Marketing That Gets Results • Xerox 1:1 Lab Case Studies

• Xerox Customer Case Studies (PDFs) Showcasing Best Practices in Direct Marketing

By all accounts, direct mail is one of the best opportunities worldwide in print services today. And customers welcome it. Consumers prefer direct mail for receiving marketing and promotional information 1 and direct mail gets customers attention; 81% of households read or scan some or all of their advertising mail 2 . In addition, direct mail and catalogs outperform other media in building traffc to a web site, phone number, store or other business 3 .

This Xerox white paper provides an overview of the Direct Mail Opportunity including: • Direct Marketing Trends • Return on Investment • Case Study Examples • Campaign Anatomy

• Enabling Software and Hardware Technologies • Supporting Xerox and Industry Resources

Page 51 - PA_Catalog

Page 51 - PA_Catalog