Page 37 - PA

This entertaining book sets the record straight on the state of digital printing and creatively confronts the almost exclusively myth-based objections which involve image quality, cost, substrate fexibility and the use of data for personalization. The book contains dozens of case study vignettes from around the globe that illustrate the fne aesthetics and compelling business results achieved using digital color printing and personalization.

Now more than ever, many organizations are forced to do more with less. It's crucial for marketers and advertising agencies to align themselves with partners (PSPs/MSPs) that can bring new ideas to the development and implementation of marketing communications initiatives, maximizing their marketing spend. This guide provides information and insights on how to establish these valuable partnerships.

Contents include the key trends and challenges facing agencies, key digital color printing applications in vogue with creative pros, as well as who and how to target within this infuential audience.

Page 37 - PA_Catalog

Page 37 - PA_Catalog