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This innovative and creative brochure has been produced by The Print Council and demonstrates the extraordinary value and effectiveness of print communications. Why Print? The Top Ten Ways Print Helps You Prosper is the frst in a series of materials The Print Council is making available to printers to infuence media decision makers’ appreciation of the value of print. The Why Print? Kit includes:

• Sample brochures printed on both offset and digital devices • The Print in the Mix web site is another valuable resource in reinforcing the value of print with your customers and prospects. Established and supported by the Print Council, the site aims to educate and advocate for the value of print as a viable and effective ROI in the marketing strategy mix through compelling, verifable and factual data from academic and other reputable sources.

• Source fles and postcards in multiple languages that you can use with your customers and prospects to promote the value of print.

The Print Council is a business development alliance dedicated to promoting the greater use of print media. Formed by leaders across the spectrum of the graphic arts industry, the Print Council ’s goal is to infuence and promote the greater use of print media through education, awareness, market development, advocacy and research.

Sustainability is a top concern of all members of the Graphic Communications industry. There are many reasons why printing makes sense for the environment. In this engaging brochure, The Print Council identifes 10 Reasons Why Print Is Green. Use this with your clients to educate them on how Green digital printing can be!

Page 33 - PA_Catalog

Page 33 - PA_Catalog