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Business Development Catalog 15

Selling Digital Printing Audio Training Modules

This audio training course focuses on key areas that successful digital salespeople need to know to get a fast start in sales success. Developed and produced by a team of successful sales management leaders and training instructors from within the graphic communications industry, the modules discuss key digital printing applications such as print on demand, better inventory management and variable-data printing. Key modules focus on:

1. Getting Started: Organizing Your Sales Territory 2. Prospecting for New Customers 3. Making the Approach Call 4. Gaining the Appointment

5. Handling Customer Objections and Concerns

The course is provided on a PlayAway ® device and also serves as a packaging application sample for the Xerox ® iGen3 ® Digital Production Press or iGen4 ® Press. Using a few buttons, listeners can easily navigate through a module, adjust volume, alter the speed of the voices and bookmark where they stopped listening.

Company Users

> Sales and Marketing

PODi Digital Print Case Studies

Best Practices Featuring Xerox Customers

Each year PODi publishes a compilation of Best Practices in Digital Print case studies. Each winning case study provides information on the objectives and results of the application, a detailed description of the solution, images of the printed application and information on the participants involved in developing the solution.

In this collection you’ll see winning case studies from Xerox customers spanning over 5 years. The studies are broken into Vertical Market to help you identify the most innovative digital printing practices by segment.

Use these studies to gather perspective and ideas about the types of results-generating ideas you can offer to your clients and watch your business grow!

Company Users

> Executives > Sales and Marketing

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