Skip to main contentClick to view our Accessibility Statement or contact us with accessibility-related questions.
Contact usFind a Local Dealer

Ramp up to triggered direct mail and take personalisation to new heights.

Today, retailers and brands must connect with customers in meaningful ways. Triggered direct mail helps marketers become clutter busters by using data to create personalised communications based on previous actions.

Innovations in inkjet production technology, workflow automation and personalisation software make it easier than ever to drive additional revenue through triggered direct mail.

Key Stats and Opportunities

Customer Lifecycle Trigger Points. Abandoned Cart. Landing page Visit. Call center query. Loyalty Membership. Content download. New customer. Event attendance. Product demo. Inactive account. Seasonal behaviors

Triggered direct mail automation complements omni-channel strategies and serves all stages of the customer lifecycle.

Graphic showing email be distributed to a people on an individual basis

79% of companies that exceeded revenue goals have a documented personalisation strategy.1

Thumbs up 5.1%. Thumbs down 0.6%.

Direct mail has response rates up to 5.1% vs 0.6% for digital.2

Triggered direct mail may have a higher cost than some digital channels, but it’s worth it. It’s a familiar and easy way to drive action and growth.

Three line-graphic representations of people next to the text 88%

88% of U.S. marketers reported seeing measurable improvements due to personalisation — with more than half reporting a lift greater than 10%.3

A graphic of a mailbox with an envelope

81% of Americans still open their daily mail while blocking out most digital messages.4

Featured Technology

Xerox® Baltoro® HF Inkjet Press

Inkonomics amplified

XMPie® Personalized Communications

The leading technology for engaging your audiences with personalised, relevant communications across print and digital media touchpoints.

Xerox® Triggered Direct Mail Solution

Triggered Direct Mail achieves a superb customer experience, with high levels of personalisation, unified communications, that are customised with the right message must be delivered using the right communication channel at the right time. Xerox Triggered Direct Mail Solution enables this communication model.

Xerox Triggered Direct Mail Solution YouTube Video

  1. USPS Mail Moments: 2016 Review, March 2016.

  2. DMA Response Rate Report 2017, Direct Marketing Association, 2017

  3. Evergage, 2017 Trends in Personalization

  4. A Marketer's How-To (and Why-To) Guide to Using Direct Mail

Related Articles

  • eprint team

    ePrint Expands with the Xerox® Versant® 280 Press and Adaptive CMYK+ Technology.

    Learn how ePrint expanded their business with new offerings, and boosted profits by keeping more work in-house, especially offset and metallic stamping processes.

  • Woman in a print shop standing and working on a computer

    How to Say ‘Yes’ to Anything: M&T Printing Group Thrives with Inkjet

    Ontario-based print shop can take on any print job now they have added an inkjet digital press to their fleet.

  • Person in a darkened room peering at a large monitor

    Getting Started with Xerox® FreeFlow® Core

    Join our Xerox virtual webinar to help streamline your pre-press workflow and say goodbye to touchpoints and bottlenecks.

  • Print sample by Print Panther from their Iridesse Production Press - a colorful pamphlet

    Create “Print That Matters” with digital embellishments

    Embellishments are no longer just for luxury brands. Learn how Print Panther use digital embellishments to create "Print that people keep".

  • Two women looking at computer monitors together

    Frisco Independent School District Reconfigures for Growth with Xerox Inkjet.

    Frisco Independent School District print shop adds affordable colour with room to grow with inkjet digital presses.

  • Print samples showing cosmetics boxes

    Keeping embellishment work in-house with Xerox® Iridesse®

    Beyond CMYK technology allowed Zuzu Print to keep 100% of their embellishment work in house—resulting in an astonishing 40% gain in profit.

Share