Xerox Deploys Cloud Solution for Su-Kam


Powered by Xerox production equipment, PrintBindaas, a premier web based printing solutions provider deployed B2B Ecommerce platform on cloud for Su-Kam Power Systems Limited, a power solutions provider, to manage their merchandise and marketing collaterals. The platform developed by PrintBindaas reflects the growing trend of web based printing moving towards a B2B model. The solution helps Su-Kam in faster and cost efficient management of their print and merchandise inventory, reporting, approval workflow, leading to greater control & transparency. It allows Su-Kam employees to place an order from anywhere in the country and ensure quick delivery through Xerox channel partners spread across the country.

Mr. Kunwer Sachdev, Founder & Managing Director, Su-Kam commented "We are pleased to employ the services offered by PrintBindaas. It enables us to save on our resources while efficiently outsourcing print and merchandise through a reliable vendor. With our association with PrintBindaas, we became the first company in the power back up industry in India to have introduced an easily accessible online platform for our internal stakeholders to procure marketing collateral. This has helped in smooth functioning of various verticals by increasing speed of execution as once the material is ordered online, it is delivered at the requisite doorstep timely thereby helping our sales force to overcome various challenges like lack of standardization, logistics, budgets over-runs etc. even in remote areas. It also provides greater transparency and accountability in the system by decentralizing the decision making process and enabling regional/local heads to evaluate their budgets and thereby monitor their spends according to their requirements. Going forward we plan to extend the platform and open it to our esteemed channel partners." Mr. Suraj Goyal, CEO, PrintBindaas commented, "We are pleased to be working with Su-Kam and believe that our solution would provide cost savings, quicker turn around time and 24/ 7 access to marketing collaterals from anytime anywhere." "We would also like to take this opportunity to thank Xerox for their constant technology backing on all our endeavors and helping us make inroads in the B2B market space." Suraj added further.

Mr. Vipin Tuteja, Executive Director, Technology, Channels & International Business, Xerox India said, "PrintBindaas has been catering to a wide range of audience in the web-to-print space and has been delivering innovative and personalized products to B2C audience since its inception. They foresaw the shift in ecommerce trend from a B2C to a B2B model and we are happy to having assisted them on their journey." The consumer side of web to print business has been in existence in India for quite some time now; wherein consumers can select collateral designs based on the industry or merchandise, upload logos or pictures, make the requisite payment post which the order is delivered at the desired location. However in this association of PrintBindaas and SuKam; it is an interesting B2B engagement wherein it is a win-win for everyone. SuKam needs to effectively manage print and merchandise supply to their sales teams and dealers, while minimizing the time to service, cost and inventory. PrintBindaas gets online orders from branches and creates a landmark in B2B Web to Print and Xerox gets to print desired collaterals at the nearest production partner location.