Xerox Helps the US Open Simplify the Business of Tennis
Miami, FL, September 5th, 2013 – In this time of the year, the weather is hot, back-to-school fervor is in full swing, and beaches are crowded. But for those in Xerox, it’s US Open season!
As a partner and provider to the USTA, and as a tennis fan, Xerox wants to make sure it’s doing everything possible to promote the world-class tennis taking place in Queens this year, and to ensure the fans and players get what they came for.
“In its third year of partnership, Xerox continues to help the US Open work faster and better, simplifying their communications processes so they can deliver the best, highest-attended, annual sporting event worldwide”, said Fernando Garcia-Canton, General Manager, Xerox Distributors Group. As the official document technology and services provider, Xerox is helping the USTA in two key ways:
First, by networking printer communications for their staff and the press, allowing tournament organizers and media to focus on moving the matches forward.
Second, Xerox continues to manage the production of the US Open daily draw sheet, a fan’s guide to all the action happening on a given day. By helping to produce and deliver 10,000 issues to the USTA Billie Jean King National Tennis Center each morning, Xerox helps ensure a great fan experience during each of the 26 sessions.
Under its partnership with USTA, Xerox receives various benefits and opportunities, such as access to tennis sessions and other events. “We have invited clients and partners from different countries in Latin America to participate on different activities and witness the matches of the world tennis stars,” added Garcia-Canton.
The start of the season marked the first year of Xerox’s global partnership with the Women’s Tennis Association (WTA), in celebration of its 40th Anniversary. This year, it will also participate in a brand new initiative, the US Open Social Wall which will prompt fans to generate content and share it on a 50 ft. wide plasma-screen wall on the tennis center grounds. Photos shared on Facebook, Twitter and Instagram will appear on this wall, giving fans the opportunity to see themselves in larger-than-life proportions, to exchange ideas and to engage with each other and with Xerox. The content will also appear online for those enjoying the tennis from home. Whether you are coming to the Open or connecting from home, it is possible to join in conversation with Xerox by following us on @XeroxEvents and sending us your photos using #whyilovetennis for a chance to appear on the Social Wall. Visit www.xerox.com/usopen to learn more.
Since the invention of Xerography 75 years ago, the people of Xerox (NYSE: XRX) have helped businesses simplify the way work gets done. Today, we are the global leader in business process and document management, helping people be more efficient so they can focus on their real business. Headquartered in Norwalk, Conn., more than 140,000 Xerox employees serve clients in 160 countries, providing business services, printing equipment and software for commercial and government organizations. Learn more at www.xerox.com.
Media Contact: Yadira Suarez, Manager, Integrated Marketing Communications, Latin America & Caribbean Region, Xerox Distributor Group, +1 (305) 260-5122 Yadira.Suarez@xerox.com
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