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Company Direction

Xerox's rich heritage is based on customer-focused and employee-centred values that help deliver profitability and growth.

Successful strategies start with a vision. Our vision is "helping people find better ways to do great work..." by constantly leading in document technologies, products and services that improve our customers' work processes and business results.

Our mission is to become change agents and innovators - using Xerox Lean Six Sigma to constantly search for a better way to meet our customers' challenges. . . and to create new technologies, products and services that enable better results for our customers.

Xerox Values

Since our inception, we have operated under the guidance of six core values:
  • We succeed through satisfied customers.
  • We deliver quality and excellence in all we do.
  • We require premium return on assets.
  • We use technology to develop market leadership.
  • We value and empower employees.
  • We behave responsibly as a corporate citizen.