It’s no surprise that producing mass quantities of a communication brings the cost per unit down. But relevancy drops too. You end up with generic communications that are ignored. To help alleviate this issue, we’re making communications more relevant for every recipient, producing only the amounts needed, so the sender incurs lower costs while generating less waste. It’s mass communication translated into mass customization.

Latest Innovations

Xerox Acquires Impika

Xerox strengthens its leadership in production color printing through acquiring industrial inkjet provider, Impika. Impika’s proprietary aqueous inkjet systems complement Xerox’s broad portfolio of color printing technology for the graphic communications marketplace. Impika is considered a leader in the design, production and sale of production inkjet printing solutions used for industrial, commercial, security, label and package printing.
Read more on our new printing technology 
Innovation in Action
IGNITE™ educator support system makes personalized classroom instruction practical Xerox Ignite™ educator support system makes personalized classroom instruction practical
Expanding technology and innovation into our classrooms is key for our economic growth and prosperity for future generations. Teachers lack the support tools and technology for managing data and using data analytics to help personalize instruction in the classroom. Ignite, currently being piloted in K-6 grade classrooms, transforms hand-marked student work on paper today (and tablets tomorrow) into the digital domain, manages the data and provides real-time feedback that helps educators and parents understand what to do with the data to address individual student needs.
Big things happen when Xerox researchers team up with grade school teachers 
Personalization Opportunity Knocks: Xerox, XMPie Open the Door for Graphic Designers Personalization Opportunity Knocks: Xerox, XMPie Open the Door for Graphic Designers
Designers working with Adobe® InDesign® can leverage XMPie’s uDirect® Studio LE software to incorporate data and images in unique and attention-grabbing ways. For example, variable data-driven collateral can be tailored by region or customer profiles and personalized images and graphics – such as names appearing in clouds or roadway signs – can be created with XMPie’s uImage® and Adobe® Photoshop® or Illustrator®.
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Personalization in Multimedia Medication Management
Medication works best if it is taken properly. Insurance companies estimate there is a $290 billion cost associated with people not adhering to their doctors’ orders. Xerox is working on a “smart” medication system to help patients more easily manage their daily pill regimen (including vitamins and over the counter meds), and help coordinate information between doctors, specialists, pharmacists and patients.
Learn more about “smart” medication and other Xerox healthcare research around the world