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| | Differentiation Through Digitization
In 2007, over 15 trillion pages were printed worldwide but less than 10% were produced on digital printers. Xerox’s goal is to bring the value of mass customization to the printing market.
Digitization is a key enabler to mass customization and results in differentiation that customer’s value. Xerox’s research aims to bring the value of mass customization to more applications, by addressing the cost and ease of use of digital systems.
Modular Intelligent systems
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The integration of electronics and mechanical systems (mechatronics) is the industry’s principal route to meeting the ever increasing demand for more performance at lower cost and in a smaller footprint. Today, embedded software systems provide intelligence at the system level and at the subsystem and component levels. New controls-centric systems designs are emerging from the confluence of sensor advances, communication, control algorithms and data mining methods. Our research aims to make systems robust, adaptive and self healing. Xerox engineers use this research to enhance device diagnostic and prognostic capabilities as well as to add new service capabilities. One forefront area involves developing reconfigurable, reusable modules, whose functions and controls adapt to their configuration and environment.
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Breakthrough Marking Systems
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While advances in xerographic technology have met the challenge of producing offset quality output, direct marking technologies and other novel marking concepts are explored today in order to achieve new breakthroughs in functionality, productivity and cost. Today, Xerox scientists are leading in the development of Micro-Electrical Mechanical Systems (MEMS) that will fundamentally change marking systems.
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Leading Edge Imaging and Consumable Materials
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Xerox, a leader in toner, solid inks and photoreceptor materials technology, is now applying its materials competencies to pioneer the application of nanotechnology. This science of building materials and devices out of elements in the nanometer-or-less size range, will lead to invention in the next generation of materials for our xerographic systems. Toners made via chemical vs. mechanical processes are an example of the progress we have made here. By leveraging its knowledge of printing systems and organic semi-conducting materials, Xerox is a leader in the new field of printed organic electronics that expands the reach of electronics to flexible media and new devices.
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High Performance Imaging
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Image processing is at the heart of all printing and multifunction systems. Rendering just one high quality color page requires billions of mathematical operations to transform the image creator’s intent into the instructions to drive our imaging systems. Xerox scientists continually develop new algorithms for image processing to achieve the quality and performance that customers demand. Our scientists studying color science are inventing new ways to represent and transform color images, analyze image structure and content and automatically enhance image quality at lightning speed.
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Information Personalization
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Personalized information is more highly valued than information created for mass consumption. The challenge for print companies is to make personalization more accessible to customers. Xerox scientists and engineers are designing the next generation of applications and interfaces that will make document creation easy and accurate. For example, 3D visualization technology is being deployed to show the user what their final output will look like whether it’s a single page or a bound book. We are also creating natural language interfaces that will allow the lay user the ability to control their output with simple natural language commands.
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