Innovation Management

Customer Led Innovation

To strengthen the market relevance of all of our research, we have an explicit focus on what we call “Customer Led Innovation.” Researchers frequently seek opportunities to work directly with customers and we routinely deploy ethnographic methods to learn about customer needs and pain points. Today the customer is also viewed as a partner in innovation and we encourage “dreaming with customers” about what the future can be like.

Open Innovation

Open Innovation is not new to us. At Xerox, we extend the capabilities of our own world class talent by partnering with organizations around the globe. We leverage this global innovation pool to strengthen the company’s capabilities and enable products and solutions that respond to the needs of emerging and global markets. Our open innovation partnerships include such areas as pre-competitive consortia; sponsored university projects, and partnerships with customers and other companies. Xerox Research Centre Europe coordinates EU CACAO project to provide cross-language access to online catalogues and libraries Groundbreaking Canadian Nanotechnology Partnership Lays Foundation For Big Success From Tiny Tech Library of Congress Collaborates with Xerox to Test Format for Digitally Preserving, Accessing Treasured Images

Partnership Projects Incubation Projects Exploration Projects Approximately 40% of our research investments directly support our business partners. Our researchers collaborate closely with the development engineers in the business groups to accelerate the up-take of new technology and platforms through a co-development model. Innovation only happens when it results in a new product or a service that hits the market and makes a difference to our customers. Solid Ink Experiments Technology Breakthrough Powers Xerox Flash Fusing at High-Speed DocuTech Custom-blended Colors Another 35% of our research investments is directed at creating the next generation technologies or to incubate new offering concepts. This research supports product roadmaps into the future and matures ideas to the stage where Xerox’s businesses can adopt them. Research on next generation technologies includes both improvements to current technologies as well as disruptive technologies which have the potential to change the terms of competitiveness. Xerox Unveils Revolutionary Cured Gel Ink 3-D Document Visualization The remaining 25% of our research investments explores future opportunities and builds new insight into the potential of new technologies. Here we focus on pioneering whole new areas that can create new business opportunities for Xerox and creating the competencies for the future. To remain state-of-the-art, we are continually reskilling the organization, attracting new top-notch talent to Xerox and seeking out open innovation partnerships with the best institutions world-wide. Second Life Video (WMV, 8.8MB) Reusable Paper