Customer Led Innovation
Our researchers frequently seek opportunities to work directly with customers and we routinely deploy ethnographic methods to learn about customer needs and pain points. The customer is viewed as a partner in innovation and we encourage “dreaming with customers” about the future.

Gil Hatch Center for Customer Innovation
Our customer engagement facility is the world’s largest permanent showcase of digital products for the graphic communications and enterprise printing markets. Gil Hatch, the former president of Xerox production systems and office groups, believed everything we do begins and ends with our customers.
Learn more and get a virtual tour 

Open Innovation
At Xerox, we partner with organizations around the world to enable products and solutions that respond to the needs of emerging and global markets. Our open innovation partnerships include such areas as pre-competitive consortia, sponsored university projects and partnerships with customers and other companies.


Balancing the Portfolio

We think of our projects as having impact on three horizons - short, mid and long term - and for each type of project we play a unique role, as partners, incubators or explorers.

  • 31% Partnership Projects
    Approximately 31% of our research investments directly support our business partners. Our co-development model helps accelerate the uptake of new technology and platforms that result in new products and services that hit the market and make a difference to our customers.
    CiPress for variable data 
    Data management eases traffic 
    Xerox ConnectKey 
  • 34% Incubation Projects
    Another 34% of our research investments is directed at creating the next generation technologies or to incubate new offering concepts. This research supports product roadmaps into the future and matures ideas to the stage where Xerox’s businesses can adopt them.
    Xerox finds you a parking space 
  • 35% Exploration Projects
    The remaining 35% of our research investments explores future opportunities and builds new insight into the potential of new technologies. To remain state-of-the-art, we are continually reskilling the organization, attracting new top-notch talent to Xerox and seeking out open innovation partnerships with the best institutions worldwide.
    Making healthcare less of a pain