Transactional Promotional

Cross over to real cross-selling power by leveraging variable data printing to add personalized customer promotions to your monthly transactional documents. Transactional interactions with customers can become a new marketing vehicle, increasing revenues and improving customer relationships.

Market Opportunities

Transform statements, bills, and invoices into high-value marketing tools to up-sell or cross-promote products and services
Studies show that 80% of new business comes from existing customers - variable data printers can drive business and profits by adding targeted promotional messages to bills, statements, and invoices
Adding a marketing message to a monthly statement can have a huge effect - 98% of users read their statements once, and 85% read them twice. Messages included in the statement have a much higher impact than traditional stuffers that are often discarded

Types of Transactional Promotional

Retail Statements
Monthly billing statements provide the perfect opportunity to cross-sell to retail customers with targeted, individual promotions based on past purchases.
Financial Statements
Use monthly portfolio statements to introduce and cross-promote specific investment products to customers based on their life situation and financial needs.
Telecom Statements
Few customers purchase all of their phone, Internet, and cable services from the same provider – target existing customers for additional services in their monthly statements.