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|  Transactional PromotionalCross over to real cross-selling power by leveraging variable data printing to add personalised customer promotions to your monthly transactional documents. Transactional interactions with customers can become a new marketing vehicle, increasing revenues and improving customer relationships.
Market Opportunities- Transform statements, bills, and invoices into high-value marketing tools to up-sell or cross-promote products and services
- Studies show that 80% of new business comes from existing customers - variable data printers can drive business and profits by adding targeted promotional messages to bills, statements, and invoices
- Adding a marketing message to a monthly statement can have a huge effect - 98% of users read their statements once, and 85% read them twice. Messages included in the statement have a much higher impact than traditional stuffers that are often discarded
> Download Brochure - Transactional Promotional (PDF, 600 KB)
> Download Brochure - Variable Information Solutions (PDF, 750 KB)
Types of Transactional Promotional Monthly billing statements provide the perfect opportunity to cross-sell to retail customers with targeted, individual promotions based on past purchases. Use monthly portfolio statements to introduce and cross-promote specific investment products to customers based on their life situation and financial needs. Few customers purchase all of their phone, Internet, and cable services from the same provider – target existing customers for additional services in their monthly statements.
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