Printing Business Tools and Technology from Xerox

We understand the goals that drive your printing business.

Whether you want to delight your customers, produce more jobs, reduce your costs or grow your printing business, we'll help you every step of the way.

Each printing business is unique, and so are its goals. For example, Mediaware Digital Ltd. wanted to integrate packaging production for Microsoft Windows 7 software with manufacturing and supply chain systems. We helped them reduce turnaround time from days to hours and ramp up a secure facility in six weeks. And when InterContinental Hotels Group needed to produce brochures more efficiently, we helped them cut costs by 50% and add personalization.

Whatever stage you're at in maturing your printing business, we have technology and tools to help. Choose your business challenge below to learn more, or read our overview brochure (PDF). If you have questions, please request contact from a Xerox representative, or call 1-800-275-9376 ext. 774.

Customer satisfaction comes in all shapes and forms.
For print professionals, this can range from producing incredible print quality to delivering a higher ROI to meeting the toughest deadlines. But to ensure your customers keep coming through your doors, you need to do more than just meet their expectations. You need to add value, and thrill every customer.

Ways we can help you delight your customers:

Higher response rates through variable data printing
24/7 access to collateral through web-to-finish solutions
Outstanding image quality with G7 certification
Saying yes to a wide range of substrates and specialty media

Pre-existing relationships and referrals from colleagues are the top two ways small to medium-sized businesses start working with a print service provider.

— Source: Capturing the SMB Communications Services Opportunity, InfoTrends, 2009

Want to learn more about delighting your customers? Call 1-800-275-9376 ext. 774 or complete a brief form asking a Xerox representative to contact you.

In 2008, the British government announced Change4Life, the world's most ambitious social marketing campaign aimed at reducing rising levels of obesity.
The objective was to motivate families at risk of obesity by encouraging them to engage in behavior changes that would extend the lives of their children.
They partnered with Lateral Group because of their expertise in database handling and high-quality print production capability.

Solution

Sent in-depth questionnaires to families across the U.K. asking parents to detail their children's diet and activity on a typical day.
Leveraged questionnaire responses to create a personalized action plan for each child.
Produced this 1:1 action plan on the Xerox® iGen3™ 110 Digital Production Press using XMPie™ to handle over 4 million variables.

Results

Successfully encouraged the British public to adopt healthier lifestyle habits.
Exceeded target for sign-ups by over 200 percent, including 77 percent of the at-risk families.
Increased marketplace visibility, which helped Lateral Group extend the program into Wales and attract new business from Procter & Gamble.

Read Lateral Group case study

View "Delight your customers" brochure